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Bid adjustment across time of day, across time zones

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

In our account the tz is set to PST and I believe this can't be changed.

 

We want to use bid-modifier/adjustment functionality such that our bids are increased during specific hours of day. But here is the issue - PST and EST are apart by 3 hours. If I increase the bid between 10-11 am by 50%, it'd be fine for PDT but that'd be 1 - 2 pm on EST, which isn't what I'd want.

 

I'd ideally want the bids to be 50% higher between 10-11 am across all time zones where I advertise. I know this is possible by creating multiple campaigns - 1 for each tz adjusting the 'time' of bid modifier. But, is it also somehow possible in a single campaign?

 

Thanks,

 

--Sudip

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Accepted by topic author pidus
September 2015

Re: Bid adjustment across time of day, across time zones

Top Contributor
# 2
Top Contributor
As far as I am aware the only way to do this is to create multiple campaigns since the geo targeting and the scheduling is controlled at the campaign level.

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Marked as Best Answer.
Solution
Accepted by topic author pidus
September 2015

Re: Bid adjustment across time of day, across time zones

Top Contributor
# 2
Top Contributor
As far as I am aware the only way to do this is to create multiple campaigns since the geo targeting and the scheduling is controlled at the campaign level.

Re: Bid adjustment across time of day, across time zones

Top Contributor Alumni
# 3
Top Contributor Alumni

Hi

I had a similar problem when i was running a campaign which covered all of north america. In the end I ended up creating diffrent campaigns for each timezone and adjusting the ad schedule accordingly.

I am not sure if there is easy way out of this

 

Regards, Nik
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