Best way to structure non-search mobile campaign?
Re: Best way to structure non-search mobile campaign?
For this I'll sugest you to create a separate mobile specific camapign, Kindly read the How to create separate mobile only campaign, please follow these steps. Now in order to track the traffic of this campaign, go to your Google analytics and at Advertising section, click on Camapigns and check the status of Mobile specific campaign. Kindly read how to link Google analytics to adwords account to linked both analytics and adwords.