Best practices for promoting a brand event on the account.
What would be the best practices if a client wants to promote it's upcoming Software event on it's account that converts quite well? What could be the best suggestions considering that they have a good brand name.
Re: Best practices for promoting a brand event on the account.
Can you provide more info?
Your client/brand, can they simply create a new campaign(s) and target keywords relating to the event?
It might also be a good idea to use remarketing to advertise to those who have shown interest in the product, or even better yet, those who have bought the product.
If you provide more info, there are many people here who can give some excellent tips.