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Best practice for news website promotion on display network

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I want to promote usinpac.com, Indian-Americans community portal. 

USINPAC a platform for Indian-Americans to discuss and voice their opinions, share their views and fight for issues affecting them. Please suggest the best way to target and writing ads to target Indian-Americans only.

 

I already setup campaign for the same, target location: US, Targeting : Placement websites of news portal of India.

 

 

 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author kanhaiya u
September 2015

Re: Best practice for news website promotion on display network

Google Employee
# 2
Google Employee

Hi kanhalya,

 

Click here for a link on how you can use your Adwords to show your ads to customers in a geographic location, on particular types of sites or devices, or even within a selected time range. 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author kanhaiya u
September 2015

Re: Best practice for news website promotion on display network

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi

the only way I can think of to do this is to target a placement where mostly indian-americans hangout. Do you know is there is any such, and if they allow AdWords-ads?

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author kanhaiya u
September 2015

Re: Best practice for news website promotion on display network

Google Employee
# 2
Google Employee

Hi kanhalya,

 

Click here for a link on how you can use your Adwords to show your ads to customers in a geographic location, on particular types of sites or devices, or even within a selected time range. 

Re: Best practice for news website promotion on display network

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks JP,
Still not convinced from information mentioned there.

Marked as Best Answer.
Solution
Accepted by topic author kanhaiya u
September 2015

Re: Best practice for news website promotion on display network

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi

the only way I can think of to do this is to target a placement where mostly indian-americans hangout. Do you know is there is any such, and if they allow AdWords-ads?

Re: Best practice for news website promotion on display network

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks David,
Yes you are right, i am doing the same, i have list of 50 websites visited by Indian-Americans. .
Please suggest It is better to create another campaign to target only by interest.
and interest -> India, and Indian

Re: Best practice for news website promotion on display network

Participant ✭ ✭ ✭
# 6
Participant ✭ ✭ ✭
Hi

People in US searching in Hindi?

Re: Best practice for news website promotion on display network

Google Employee
# 7
Google Employee
Hi kanhaiya,

I would suggest you do create a separate campaign using location extensions that target that list of 50 websites visited by Indian-Americans. You can use metrics from your Adwords Campaign to determine how successful your ad is on those specific websites.