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Best Google AdWords hierachy/set up to use for multiple companies?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am the Marketing Manager for 6 small businesses. I currently have one AdWords account with a Campaign per business (I didn't set it up). Within each Campaign is multiple Ad Groups, one for each product or service that business sells/offers. I am thinking it may be better to set up a Campaign per product/service, as within each product is multiple product types/models/brands etc. Should I set up a separate AdWords account for each company? Will this make it easier or harder to manage? From an accounting perspective, it will be better to have a separate AdWords account so the appropriate credit card is charged for each business. I'm new to Google Adwords and this job so I've got a steep learning curve ahead of me.

 

Apologies if this in the wrong forum. Thank you in advance for your help.

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Accepted by Rakesh Kumar (Top Contributor)
January 2017

Best Google AdWords hierachy/set up to use for multiple companies?

[ Edited ]
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# 2
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@Carly T

 

Best practice is definitely to create a separate account for each business. There many reasons why you should do this besides the few valid ones you've already given.

What you need to do is create an Adwords manager account.  You can read up on that here, and it includes a video on how it will make things easier for you: https://support.google.com/adwords/answer/6139186?hl=en

It will make things easy to manage because the manager account will let you switch from account to account with a single click, and everything will be kept separate on those account levels.

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Marked as Best Answer.
Solution
Accepted by Rakesh Kumar (Top Contributor)
January 2017

Best Google AdWords hierachy/set up to use for multiple companies?

[ Edited ]
Rising Star
# 2
Rising Star

@Carly T

 

Best practice is definitely to create a separate account for each business. There many reasons why you should do this besides the few valid ones you've already given.

What you need to do is create an Adwords manager account.  You can read up on that here, and it includes a video on how it will make things easier for you: https://support.google.com/adwords/answer/6139186?hl=en

It will make things easy to manage because the manager account will let you switch from account to account with a single click, and everything will be kept separate on those account levels.

Best Google AdWords hierachy/set up to use for multiple companies?

Top Contributor
# 3
Top Contributor

Hi Carly,

 

If they are separate and distinct businesses, each selling their own products, then multiple accounts is the way to go. It is the only way to be charged separately.

 

Managing all 6 is easy if you use an MCC. Create an MCC account, connect the original account to it, then create the others within the MCC.

 

You can then access each account from a drop-down menu. This is what agencies use to manage multiple accounts. 

 

More info here:
https://adwords.google.com/home/tools/manager-accounts/

 

 

Best Google AdWords hierachy/set up to use for multiple companies?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thank you! I've started setting it up and I think this will help me a lot.

Best Google AdWords hierachy/set up to use for multiple companies?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for your help, much appreciated!