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Benefit of Board Match modifier

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# 1
Visitor ✭ ✭ ✭

Benefit of Broad Match modifier  ?

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Accepted by topic author Ajay G
September 2015

Re: Benefit of Board Match modifier

Top Contributor
# 2
Top Contributor
Hi Ajay
With BMM, you can create keywords that reach more people than phrase match and give you more control than broad match.

Broad Match Modifier allows your ad to show for searches that include your broad match keyword or close variations of your broad match keyword.


You can find a great article on the benefits of BMM here:
https://www.thinkwithgoogle.com/products/broad-match-modifier.html

Re: Benefit of Board Match modifier

Rising Star
# 3
Rising Star
Just want to add small things about benefit of BMM to phrase match. After BMM was announced, phrase match became useless because BMM includes all relevant traffic from phrase match + some more relevant phrases which you lose when you are using phrase match. BMM + exact would be more than enough for all your PPC goals.
Cheers, Alexey
UAWC Agency
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