AdWords
5.9K members online now
5.9K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Below 1st page bid

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

One of my keywords is showing below 1st page bid and I think it is suggesting I have to bid £2.75. Can that be right?

2 Expert replyverified_user

Re: Below 1st page bid

Rising Star
# 2
Rising Star
Hi Chris,

If you're bidding manually, you'll have to bid more than the first page bid estimate to show up on the first page (right side of search results).

If you'd like your ads to show on the top three positions, you'll have to bid more than the Top page bid estimates.

To find these values, you can add the columns 'Est First Page bid' and 'Est. top page bid' from the customize columns drop down.

Hope that helps!
Sumanth Sridhar

Re: Below 1st page bid

Top Contributor
# 3
Top Contributor

The first page bid is an estimate, based on your account / campaign performance.

I prefer as a "first shot" for the bid to rely on the actual bid, paid by advertisers. For that to use historical data  provided by the keyword planner.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’