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Beginners guide to Adwords

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# 1
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Am i paying money only for my max daily budget ??

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Re: Beginners guide to Adwords

Top Contributor
# 2
Top Contributor
Hello,

Daily budget is the maximum amount that you are willing to spend per day. However on some days budget might exceed upto 20% and on some days it might be less. It is called overdelivery. But within your billing cycle, you're not charged more than the average number of days in a month (roughly 30.4) times your daily budget.

More details here:- https://support.google.com/adwords/answer/6312?hl=en

Pankaj

Re: Beginners guide to Adwords

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# 3
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so how do i know that how much i have to pay for Google at one time ??

Re: Beginners guide to Adwords

Top Contributor
# 4
Top Contributor
You can use the keyword planner to get the cost estimates (https://support.google.com/adwords/answer/2999770). Also, the total budget is no compulsion in AdWords. Whatever you are comfortable with, you can start with that amount.