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Average Position

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# 1
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What exactly average position is ?

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Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Average Position

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# 2
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Hy Priya

 

Sometimes your ad shows on first position, sometimes on a lower position. The average position is just simply the average of all positions your ad had (during the timeframe you are looking at).

 

Here is a more detailed explanation by google: http://support.google.com/adwords/answer/14075?hl=en

 

Regards

Aleks

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Marked as Best Answer.
Solution
Accepted by pankaj1782 (Top Contributor)
September 2015

Re: Average Position

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆

Hy Priya

 

Sometimes your ad shows on first position, sometimes on a lower position. The average position is just simply the average of all positions your ad had (during the timeframe you are looking at).

 

Here is a more detailed explanation by google: http://support.google.com/adwords/answer/14075?hl=en

 

Regards

Aleks

Re: Average Position

Top Contributor
# 3
Top Contributor

I would add that "average" is misleading:

 

For example: What is the average of 2 (high rank) and 8 ? 5. Position 5 seems to be "a good slot in the middle"; However; 8 is probably a position "below the fold" - A position that the user is most likely to scroll down to see the ad. In other words - a position you rather not have your ad appear.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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