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Average Monthly Search and Suggested Bid correlation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all, I want to ask a noobs question here... my logic says that if Average Monthly Search is high, the Suggested Bid should be high too because it will generate more traffic. But the data doesn't say so. In some case, it's so contrast.

 

Average Monthly Search for "Holidays Bali" is only 10 but the Suggested bid is 6,74

Average Monthly Search for "Bali Honeymoon" is 1000 but the Suggested bid is 2,14

 

Can someone explain this? Thanks!

1 Expert replyverified_user

Re: Average Monthly Search and Suggested Bid correlation

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

The suggested bid is not corelated with the traffic of the exact match of the keyword which is reported in the Keyword planner. The suggested bid is an average of what advertisers paid for that keyword , in that match type and location for the last 12 months. Hover over the info bubble near the "suggested bid" column to find out what the column represents or read from here : https://support.google.com/adwords/answer/3022575

 

"The amount is only an estimate, and your actual cost-per-click may vary."

 

What is not written there is that what QS had those advertisers , what negative keywords they used in the ad groups to make the keyword more relevant, and many more relevancy factors that you cannot replicate in your own situation.

Re: Average Monthly Search and Suggested Bid correlation

Top Contributor Alumni
# 3
Top Contributor Alumni

Good morning, Richard O.

 

Yes, it does seem counterintuitive that a keyword with high search volume might have a low average click costs.  There are a lot of factor that might go into this. One that I encourage you to consider is "intent."

 

Not all keywords carry the same purchase intent. Some keywords are searches used by people who might be in the "research" phase of considering a purchase, but not intending to buy in the immediate future. Others are used by people who  have already purchased and, for whatever reason, are looking for more information on their new item. Some keywords are used by people who have done basic research and are now moving into product comparison--they may and/or may not be inclined to buy today. And then a small number of searchers have finished all their research, checked their bank accounts Smiley Happy to make sure they can afford the time, and are ready to buy now.

 

As you move toward the "buy now" keywords, sales volume normally drops. The number of people online in a day who are prepared to buy now is always going to be much smaller than the number of people merely thinking about it. As you get into the "buy now" keywords, search volume is lower, competition is higher, and cost-per-click is higher, sometimes dramatically so.

 


Theresa
Google AdWords Top Contributor
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Re: Average Monthly Search and Suggested Bid correlation

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Please explain the difference between a high priced bid rate and a low priced bid rate ?