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Average CPM bids

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can I somehow find out an average CPM for the campaigns like mine for morw effeiciency?

If yes than how it's done?

Re: Average CPM bids

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hi Julia,

Unfortunately the average CPM depends on a lot of factors. There isn't really a way to tell you an average. It depends on the geography you are targeting, the amount of competition, and the targeting that you've chosen, among other things. If you are targeting a really niche group of customers with limited ad inventory and a lot of competition, then your CPM is naturally going to be higher as a result. These factors vary so much from one advertiser to the next that it is impossible to provide an accurate average.

The best that you can do is to optimize your campaign for efficiency by making exclusions (demographics, placements, etc) and testing new ads, settings and targeting methods.

Best,
Amy

Re: Average CPM bids

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thank you, Amy

Re: Average CPM bids

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Found the option of adding Average CPM column into the adwords campaign, which shows google's estimation.