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Average CPC and exact match not showing

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi

 

I recently signed back into my account after not using for a couple of weeks.  It isn't displaying Average CPC and the little pencil beside the Average CPC which allows you to change it to exact match isn't displaying either.  How can I change it back?

 

Thanks

 

Carol

1 Expert replyverified_user

Re: Average CPC and exact match not showing

Top Contributor
# 2
Top Contributor

Hi Carol B,

Welcome to the Adwords CommunitySmiley Happy


can you confirm that what networks you have opted in your campaigns?

If it is in Display network, you can't change the Keyword Match type in display network.

 

If you want see the Avg CPC column,

 

Go to the column tab>Customize Column>Performance>Avg Cpc.

 

it will show you the avg Cpc Column in your campaigns.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Average CPC and exact match not showing

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi

Thanks for your reply. Where is the column tabs? Also can you tell me how
to change to exact match?

Thanks

Carol

Re: Average CPC and exact match not showing

Top Contributor
# 4
Top Contributor
HI Carol,

I just want to know that your question is related to Google Adwords Campaigns or Keyword Planner?

Please Update
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Average CPC and exact match not showing

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Rakesh

It is Keyword Planner.

Thanks

Carol