Trying to set up a remarketing campaign.
Adwords has automatically created a set of audiences, such as: general viewers, product visitors, etc.
I doubt that the system can discriminate such groups as product viewers, as I have not provided information about product pages.
How can I check the rules for these audiences, and even change them, i.e. exclude some pages, etc.? I cannot edit the rules for these automatic audiences.
Any information or tutorial on this?
Re: Automatic audiences
Hello Javier S ,
I couldn't find a way to edit them either so I just created new audiences with the rules that I wanted to.
I think these are some default "helpers" for people who want to acomplish something without too much configuration. It is an intermediary solution between having no audience and having a perfectly configured audience based on your custom rules.
In here there are listed some strategies you can use : link