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Automated CPA and ROAS

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# 1
Follower ✭ ✭ ☆

Hello.

 

I have many campaigns running under Target CPA and ROAS.

 

Before being automated, when where manually bidding, I made many adjust bidding in Devices like decreasing mobile to 50%.

 

My question is, when campaigns turn into Automated CPA or ROAS, this adjust still working or not any more?

 

I understand that if I set decreasing  to 100%, mobile will not run. But what about if I had set decrease in 50%

 

Thanks in advance.

 

Mat

1 Expert replyverified_user

Re: Automated CPA and ROAS

Top Contributor
# 2
Top Contributor
Hi Mat,

If you are using automatic bidding, it's not possible to set ad scheduling bid adjustments. Else you can; since no other exceptions are specified. (For Conversion Optimizer, the only mobile bid adjustment that can be used is a 100% decrease.)

Please find the Bid adjustment eligibility matrix on the help page linked-to below.

*** About bid adjustments ***
https://support.google.com/adwords/answer/2732132?hl=en

Also refer to:

*** About automated bidding ***
https://support.google.com/adwords/answer/2979071?rd=1

Best,
Lakatos

Re: Automated CPA and ROAS

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Thanks.

You mention "Ad scheduling" that is not my case. **Use ad scheduling bid adjustments to increase or decrease your bids for campaigns that show only on certain days or during certain hours. **

For Mobile Devices bid adj, apply the same rule?

Thanks
Marked as Best Answer.
Solution
Accepted by topic author Isadora R
July 2016

Re: Automated CPA and ROAS

Top Contributor
# 4
Top Contributor
>>> You mention "Ad scheduling" <<<

Because that's the only exception. That's what you could not do.