AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.9K members online now
5.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Attach a specific KW to a spacific AD within same Ad Group

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have an ad group that targets one product available in two colors, so I have created two ads and some comon KWs + 2 keywords optimised for each color.

 

Is it possible to explicity attach each color kw to its corresponding ad without breaking the ad group ?

 

Thanks,

1 Expert replyverified_user

Re: Attach a specific KW to a spacific AD within same Ad Group

Rising Star
# 2
Rising Star

@simo a

 

An easy way to accomplish this is to use DKI (Dynamic Keyword Insertion) in one ad to cover both colors. Character limits would be involved though. More info on that here: https://support.google.com/adwords/answer/2454041

 

Another way that is slightly more complicated is to use ad customizers. More on how that works here: https://support.google.com/adwords/answer/6072565?hl=en