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Attach a specific KW to a spacific AD within same Ad Group

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I have an ad group that targets one product available in two colors, so I have created two ads and some comon KWs + 2 keywords optimised for each color.

 

Is it possible to explicity attach each color kw to its corresponding ad without breaking the ad group ?

 

Thanks,

Re: Attach a specific KW to a spacific AD within same Ad Group

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆

@simo a

 

An easy way to accomplish this is to use DKI (Dynamic Keyword Insertion) in one ad to cover both colors. Character limits would be involved though. More info on that here: https://support.google.com/adwords/answer/2454041

 

Another way that is slightly more complicated is to use ad customizers. More on how that works here: https://support.google.com/adwords/answer/6072565?hl=en