Attach a specific KW to a spacific AD within same Ad Group[ Edited ]
March 2016 - last edited March 2016
I have an ad group that targets one product available in two colors, so I have created two ads and some comon KWs + 2 keywords optimised for each color.
Is it possible to explicity attach each color kw to its corresponding ad without breaking the ad group ?
Re: Attach a specific KW to a spacific AD within same Ad Group
An easy way to accomplish this is to use DKI (Dynamic Keyword Insertion) in one ad to cover both colors. Character limits would be involved though. More info on that here: https://support.google.com/adwords/answer/2454041
Another way that is slightly more complicated is to use ad customizers. More on how that works here: https://support.google.com/adwords/answer/6072565?hl=en