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Are there any limitations / cons for google display advertising?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Everyone, 

 

I was wondering if Google Display Advertising has any cons or limitations other than banners showing on irrelevant sites. If so, what are they?

 

Thanks a lot,

S

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sara ED
September 2015

Re: Are there any limitations / cons for google display advertising?

Rising Star
# 2
Rising Star
Hi Sara,

Well display mostly used for branding so cons or limitation will be unique related to your brand. Generally talking I don't see any limitation other than very tight targeting would be bit harder compared to other channels.

Also U can use manual placements and control which sites your banners are showing, so they wont be irreverent

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sara ED
September 2015

Re: Are there any limitations / cons for google display advertising?

Top Contributor
# 3
Top Contributor

Hi Sara,

 

As for "banners showing on irrelevant sites" that's entirely down to how you set your targeting. Smiley Happy

 

As Nisal has suggested, the "cons" of the GDN are mostly found when it's an inappropriate choice for the advertising objective.  The response from users on the GDN can be very different to that from Search Ads and it's important to consider your goals and target audience to determine whether the GDN is likely to be successful.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sara ED
September 2015

Re: Are there any limitations / cons for google display advertising?

Rising Star
# 2
Rising Star
Hi Sara,

Well display mostly used for branding so cons or limitation will be unique related to your brand. Generally talking I don't see any limitation other than very tight targeting would be bit harder compared to other channels.

Also U can use manual placements and control which sites your banners are showing, so they wont be irreverent
Marked as Best Answer.
Solution
Accepted by topic author Sara ED
September 2015

Re: Are there any limitations / cons for google display advertising?

Top Contributor
# 3
Top Contributor

Hi Sara,

 

As for "banners showing on irrelevant sites" that's entirely down to how you set your targeting. Smiley Happy

 

As Nisal has suggested, the "cons" of the GDN are mostly found when it's an inappropriate choice for the advertising objective.  The response from users on the GDN can be very different to that from Search Ads and it's important to consider your goals and target audience to determine whether the GDN is likely to be successful.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits