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Are site links rotated or are they displayed evenly?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Are site links rotated or are they displayed evenly?

 

Thanks

1 Expert replyverified_user

Re: Are site links rotated or are they displayed evenly?

Top Contributor
# 2
Top Contributor
Hi Steve,

When you add sitelinks for the first time in your account, they will be rotated evenly first.

After some time the system will use the historical performance of your Sitelinks to determine which ones to serve.

Then the system will show the ones with the best click through rates more frequently.

http://adwords.blogspot.in/2011/01/serving-enhancement-for-ad-sitelinks.html

Deepak