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Are negative keywords overriden by positive keywords?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If I add a negative keyword at the campaign level but add an ad group with that same keyword as a positive keyword, will the positive keyword override the negative?

 

I'm selling a damp proofing cream and one of my ad groups relates to damp proof paint. I want to exclude any matches relating to 'paint' for every other ad group & campaign in my account, so can I just set 'paint' as a negative keyword at the level of campaigns? Is this the best solution?

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Marked as Best Answer.
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Accepted by topic author Graham M
September 2015

Re: Are negative keywords overriden by positive keywords?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
The best solution is use -ve keywords at the ad group level not the campaign level ( as it will prevent your ad from being triggered by your normal keywords) .

In your case you can use negative keywords like "paint" at the "cream" ad group and "cream" as negative keyword at the "paint" ad group.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Graham M
September 2015

Re: Are negative keywords overriden by positive keywords?

Top Contributor
# 3
Top Contributor

Hi Graham,

 

Alternatively, as long as your Ad Groups use tight enough Keyword match types, eg "damp proof paint", "damp proof cream", you won't need to use negatives for these two words at all.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Graham M
September 2015

Re: Are negative keywords overriden by positive keywords?

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
The best solution is use -ve keywords at the ad group level not the campaign level ( as it will prevent your ad from being triggered by your normal keywords) .

In your case you can use negative keywords like "paint" at the "cream" ad group and "cream" as negative keyword at the "paint" ad group.
Marked as Best Answer.
Solution
Accepted by topic author Graham M
September 2015

Re: Are negative keywords overriden by positive keywords?

Top Contributor
# 3
Top Contributor

Hi Graham,

 

Alternatively, as long as your Ad Groups use tight enough Keyword match types, eg "damp proof paint", "damp proof cream", you won't need to use negatives for these two words at all.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Are negative keywords overriden by positive keywords?

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
smart solution in a brief! Thanks