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Are Exact Match, Broad Modified and Phrase Match keywords competing?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, after reading through Google's recommendations on keyword duplicates, it is still unclear to me whether exact match will compete with, for instance, broad modified keywords.
Let me write an example (considering the keywords within the same Ad Group):
"blue shirts"
+blue +shirts
[blue shirts]

My idea here is that I am certain I want to "catch" the queries for [blue shirts] but I would also like to "catch" queries for related searches in order to get an idea of what people are searching and so build a negative keyword list or include other exact matches with high search volume.
By logic, it makes sense to think that these keywords are indeed competing against each other, but I have no way of being certain of it.

Any ideas?

Thanks,

Cristina

2 Expert replyverified_user

Are Exact Match, Broad Modified and Phrase Match keywords competing?

Top Contributor
# 2
Top Contributor

Yes.  Those two would compete against each other in the auction.  But, it's not a problem to have both running.  You will still reach your goal of having some keyword discovery insight.

Are Exact Match, Broad Modified and Phrase Match keywords competing?

Top Contributor
# 3
Top Contributor

Hi Cristina,

 

They compete within your account, to find out which will compete in the AdWords auction with the rest of the world. 

 

The internal competition won't cost you any extra. It is very common to use multiple match types, either within the same ad group or in their own ad groups.