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App Installs to Sign Up Ratio Mismatch

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Used Adwords display to get mobile downloads. and got some numbers as below:


1. Amount spent INR 1707

2. Impressions - 5915

3. Interactions- 478

4. Conversions - 80


I can also see high traffic on google play store where they say 80 times the app was downloaded. 

But to my amazement there is only 1 sign up. This seems to be a very bad ratio.


Can you guide why this can be the case?

1 Expert replyverified_user

App Installs to Sign Up Ratio Mismatch

Community Manager
# 2
Community Manager

Hi Ishan, thanks for reaching out to the AdWords Community. We apologize for our delay in responding to your question. If you're still encountering an issue, please let us know. We'd be more than happy to look into this right away. Thanks again for your patience, we look forward to hearing back.