Any benefit to tagging adword URL's?
Yes it is a good idea to always tag the urls. Ideally you would do this by selecting "auto-tagging" in the account settings section of your AdWords account so that it is done for you automatically.
Let me know if that helps!
Re: Any benefit to tagging adword URL's?
Hi @manoj S,
Welcome to the Google Advertiser Community!
In order for Analytics to display details about your AdWords keywords and costs, you must do either auto-tagging or manually tagging.
I will advise auto-tagging because it comes with a couple of benefits. It allows you to import Analytics goals and transactions into AdWords Conversion Tracking. It also offers more detailed Analytics reporting.
Usually, AdWords automatically tag your URLs if auto-tagging is on (it is on for most people). If it is not, you can enable it by following these:
To enable/disable auto-tagging:
- Sign in to your AdWords account.
- Click the gear icon, and select Account settings.
- Make sure you're on the Preferences tab, and click Edit in the Tracking section.
- Select (enable) or clear (disable) the Auto-tagging checkbox.
- Click Save changes.
All the best.