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Animated GIF remarketing banner does not loop

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We launched new remarketing banners, which are GIF, with 15 seconds of animation, and are looped. When we saw it on the website http://python.6.x6.nabble.com/raise-Http500-td79769.html, however, it did not loop. The ad stays white after one loop.

Could this be related to this specific ad network destination, or are our banners likely broken?

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Pascal v
August 2016

Re: Animated GIF remarketing banner does not loop

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Pascal,

 

Please find below the detail about GIF animation loop.

 

Animation length and speed


Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS

 

Please find below the URL for image ads technical details:-

https://support.google.com/adwordspolicy/answer/176108?hl=en

 

I hope this will help you.

 

Thanks,

Anand

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Pascal v
August 2016

Re: Animated GIF remarketing banner does not loop

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Pascal,

 

Please find below the detail about GIF animation loop.

 

Animation length and speed


Animation length must be 30 seconds or shorter
Animations can be looped, but the animations must stop after 30 seconds
Animated GIF ads must be slower than 5 FPS

 

Please find below the URL for image ads technical details:-

https://support.google.com/adwordspolicy/answer/176108?hl=en

 

I hope this will help you.

 

Thanks,

Anand

Re: Animated GIF remarketing banner does not loop

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Anand,

Thanks for your answer. Indeed, the problem was the the animations were looped infinitely.
That resulted in only one loop being played. We adjusted to 2 loops, and now it works correctly.

Best regards,

Pascal