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Analyze competition in new Opportunities tab

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# 1
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I didn't find the link to Analyze competition after my account is switched to  the new opportunties tab, How can I find the analyze competition again under the new opportunties version?

 

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by John Paul (Google Employee)
September 2015

Re: Analyze competition in new Opportunities tab

Top Contributor
# 2
Top Contributor

Hi,

 

Welcome to the Adwords CommunitySmiley Happy

 

Yes "Analyze competition" option  is just gone and if you want to analyse the cometition go to the Auction Insight report.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Analyze competition in new Opportunities tab

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
The answer should be that Google has removed the feature, not that the same information can be found elsewhere.

Auction Insights is completely different to the competitor analysis that used to be given under the Opportunities tab.

You used to be able to see your the CTR and impressions (number, not share) compared to the top advertisers. Now you can't. The data isn't in the Auction Insights report.

This is a great example of a change that makes it harder for advertisers to achieve relevance with their adverts.

Re: Analyze competition in new Opportunities tab

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Yes, even if not always very accurate, I also miss it.
Wasn't there any explanation or information about its disappearance?

http://adwords.blogspot.com.es/2010/06/adwords-brings-you-insight-about.html

Re: Analyze competition in new Opportunities tab

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hello Google Adwords Community,

Thanks for all the help. The problem ended up being an account access problem.