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Analytics cookies before setting up an audience

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I had turned on remarketing option on analytics a month ago  but did not create Audiences during the time or connect with AdWords.  Can I still make use of the data  from the period it was turned on?  

 

New to this as you can see Smiley Happy

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Krisha (Community Manager)
May 2016

Re: Analytics cookies before setting up an audience

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Akhil,

 

Yes, you can use that Audience List but there are some limitations as per below:-

 

Requirements for Remarketing Audience- These are the minimum cookie requirements for AdWords & Analytics.

 

  • Minimum of 100 unique cookies list for the Google Display Network
  • Minimum of 1000 unique cookies list for the Google Display Network

Your one month ago Audience list will combined all the user in one list. 

I will recommend to create Remarketing Audience list on the basis of Analytics as per your campaigns goals according to the below suggestions:-

 

  • You can create Audience list from Analytics metrics and dimensions as following:
    • Session Duration / City / Goal Compeletion / Age / Gender
  • You can create Audience list as per User behaviour:
    • User who visited home and didn't visite another page
    • User who visited product page then clicked on the Add to Car Button
    • User who visited product page and didn't complete the transaction or didn't gone through the thankyou page.

Please go through the below links for know more about Enable Remarketing and Advertising Reporting Features in Analytics 

https://support.google.com/analytics/answer/2444872

 

Please let us know if you have any query.

 

Thanks,

Anand

 

View solution in original post

Re: Analytics cookies before setting up an audience

Top Contributor
# 2
Top Contributor
Hi Akhil,

If you are trying to use Remarketing using Google Analytics, you need to first make alterations to your existing GA code. Once it is complete, you will have to create the audiences list so that cookies can be collected for your list. As far as my understanding goes, you need to build the list and then the cookies can be collected for those particular lists. If the list is not created, where would the system be updating the minimum members required to show the Remarketing ads.

Find more details around remarketing lists here:- https://support.google.com/adwords/answer/2454064?hl=en

Hope this helps!
Pankaj
Marked as Best Answer.
Solution
Accepted by Krisha (Community Manager)
May 2016

Re: Analytics cookies before setting up an audience

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Akhil,

 

Yes, you can use that Audience List but there are some limitations as per below:-

 

Requirements for Remarketing Audience- These are the minimum cookie requirements for AdWords & Analytics.

 

  • Minimum of 100 unique cookies list for the Google Display Network
  • Minimum of 1000 unique cookies list for the Google Display Network

Your one month ago Audience list will combined all the user in one list. 

I will recommend to create Remarketing Audience list on the basis of Analytics as per your campaigns goals according to the below suggestions:-

 

  • You can create Audience list from Analytics metrics and dimensions as following:
    • Session Duration / City / Goal Compeletion / Age / Gender
  • You can create Audience list as per User behaviour:
    • User who visited home and didn't visite another page
    • User who visited product page then clicked on the Add to Car Button
    • User who visited product page and didn't complete the transaction or didn't gone through the thankyou page.

Please go through the below links for know more about Enable Remarketing and Advertising Reporting Features in Analytics 

https://support.google.com/analytics/answer/2444872

 

Please let us know if you have any query.

 

Thanks,

Anand

 

Re: Analytics cookies before setting up an audience

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks Pankaj! I've implemented the audience since then and is on way to run our first Remarketing campaign.

Re: Analytics cookies before setting up an audience

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks Anand ! That was very helpful.