AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

3.7K members online now
3.7K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Analytics: Track only valid leads on contact form?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For a low-conversion-volume account there's a lot of human but non-lead contact form submissions. Basically lazy spam offering their own competing services and lately it's been greater spam submissions than the number of valid leads. However, I can't think of a way to eliminate those.


One possibility is not tracking the contact thank you page as an Analytics goal/conversion and instead using the Measurement Protocol only for the submissions that are found by a member of the sales team to be actual leads. However, there's a 4-hour max window to do so on the time offset field.


There's already a reCaptcha on the page and we've verified in several cases that it's not a bot doing the submissions. What other options do we have?



2 Expert replyverified_user

Analytics: Track only valid leads on contact form?

Top Contributor
# 2
Top Contributor

Maybe combine it with time on the site or number of pages viewed? The spammers won't be on there long.


Analytics: Track only valid leads on contact form?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Rob

you can use Java Script to disallow your users to use ctrl+v or rigt-click.

For sure spammers will not type a whole spammy message to you.

Also you can combine with minimal session lenght - just read your offer and send simple message takes few minutes.

Re: Analytics: Track only valid leads on contact form?

[ Edited ]
Top Contributor
# 4
Top Contributor

a few possibilities --

- consider much stronger targeting and negative-words so
that the ad is only ever shown to perspective customers --
or at least within a statistically significant likelihood;

- add to the form and validate email or company website url's or both;


- add a (significant) question with minimum/maximum length checks;

- add an email-based thank-you confirmation link/page;

- add https to the form-page;

- check for locale/ip/fake-submission patterns and implement countermeasures;

- in extreme cases, add a text-message/sms/mms verification.


of course, there is a balance between preventing

invalid and excluding possibly valid customers --

depending on the extent of the problem and the

goals of the business/leads.