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Analytics: Track only valid leads on contact form?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

For a low-conversion-volume account there's a lot of human but non-lead contact form submissions. Basically lazy spam offering their own competing services and lately it's been greater spam submissions than the number of valid leads. However, I can't think of a way to eliminate those.

 

One possibility is not tracking the contact thank you page as an Analytics goal/conversion and instead using the Measurement Protocol only for the submissions that are found by a member of the sales team to be actual leads. However, there's a 4-hour max window to do so on the time offset field.

 

There's already a reCaptcha on the page and we've verified in several cases that it's not a bot doing the submissions. What other options do we have?

 

Thanks!

2 Expert replyverified_user

Analytics: Track only valid leads on contact form?

Top Contributor
# 2
Top Contributor

Maybe combine it with time on the site or number of pages viewed? The spammers won't be on there long.

 

Analytics: Track only valid leads on contact form?

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Rob

you can use Java Script to disallow your users to use ctrl+v or rigt-click.

For sure spammers will not type a whole spammy message to you.

Also you can combine with minimal session lenght - just read your offer and send simple message takes few minutes.

Re: Analytics: Track only valid leads on contact form?

[ Edited ]
Top Contributor
# 4
Top Contributor

a few possibilities --

- consider much stronger targeting and negative-words so
that the ad is only ever shown to perspective customers --
or at least within a statistically significant likelihood;

- add to the form and validate email or company website url's or both;

 

- add a (significant) question with minimum/maximum length checks;

- add an email-based thank-you confirmation link/page;

- add https to the form-page;

- check for locale/ip/fake-submission patterns and implement countermeasures;

- in extreme cases, add a text-message/sms/mms verification.

 

of course, there is a balance between preventing

invalid and excluding possibly valid customers --

depending on the extent of the problem and the

goals of the business/leads.