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Am I wasting money using Adroll to Retarget?

[ Edited ]
Follower ✭ ✭ ☆
# 1
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I am currently using Adroll to create static ads for retargeting my web site visitors. So am I just wasting my money?
Don't get me wrong, they are getting me some good ROI. But I am a seasoned Facebook advertiser, so I am not 100% new to online ads. Just never dove into Google. It does not look that hard, perhaps I need a good reference point to make it happen? Just seems like there is a lot of stuff out there.

Thoughts on adroll vs google adwords? Adwords tells me that have other ad avenues and placements that google does not have. Not sure of the logistics there but I think it is time I switch over to Adwords. Just do not know where to start to do this right.

thanks!
Jason

3 Expert replyverified_user

Re: Am I wasting money using Adroll to Retarget?

Top Contributor
# 2
Top Contributor
Hi Jason,

If you have any question related to Google AdWords, pls feel free to post here.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Am I wasting money using Adroll to Retarget?

Top Contributor
# 3
Top Contributor
Well... As mentioned, we focus on AdWords. A brief comment I can make is that in AdWords, you can narrow the targeting audiences and focus more on users real interest in your products / services. But, this also requires more advanced settings compared to AdRoll, and of course, more time to learn the platform.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Am I wasting money using Adroll to Retarget?

[ Edited ]
Follower ✭ ✭ ☆
# 4
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Perhaps I should have clarified. I am thinking of just doing this myself on Adwords and get away from Adroll. I want to understand the difference between the two. I have to assume Google is the better choice?

Re: Am I wasting money using Adroll to Retarget?

Top Contributor
# 5
Top Contributor
I am quoting you verbatim: "I think it is time I switch over to Adwords" Otherwise as a rule we do not comment on comparison requests between AdWords and their competitors.