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Am I allowed to use tinyurl in my ad?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone. I'm a newbie, but used adwords  a lot of years ago but I don't remember much. 

1. Am I allowed to use tinyurl.com in my ad?

2. Am I allowed an exclamation in heading?

3. My ad is for Labraschnoodle puppies. Can someone give me a link so I can look at similar ads? I'd like to look at labradoodles, godendoodles; 

4. In reading the forum I got really scared! People are cut off forever  for doing something wrong but I'm unclear as to what I might do that is that wrong. Can anyone tell me what to watch out for? I'm not a pedophile, not into pornography & I'm not into selling dope, at least not yet. Is there anything else that gets U cut off forever? What is the post I read about targeting a market that is a no-no that one may not realize? 

Thx in advance for your help. Puppy love from Inventing Joy & Furry Folk

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Am I allowed to use tinyurl in my ad?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi and welcome to the AdWords Community! Answers to your questions below.

1. No, you cannot use a tiny url - the main reason for this is, a click from an AdWords must land on the domain that matches your Display URL. So, unless you have content and are driving searchers to content hosted on a tiny url, then you cannot use -
AdWords Display URL Policy - https://support.google.com/adwordspolicy/answer/175906?hl=en

2. You are allowed to use one exclamation point in your Ad, but you cannot use an exclamation point in your Ad Headline (title). The exclamation point has to be in Line 1 or Line 2. AdWords Ads policy - https://support.google.com/adwordspolicy/answer/176095?hl=en

3. Feel free to do Google searches for your target Keywords.

4. As long as you're following Google Guidelines (links below) and providing good, not misleading content to searchers, you'll be allowed to use AdWords and reach your target consumers.
AdWords Policy Center - https://support.google.com/adwordspolicy/answer/1316548?hl=en

Since it sounds like you're new to AdWords, I included a few extra links below for beginners.
Enjoy!
AdWords Step by Step - www.google.com/adwords/pdf/step_by_step.pdf
Growing AdWords - www.google.com/adwords/pdf/hc/growing_adwords_en.pdf
Keyword Planner (to get keyword ideas) - https://adwords.google.com/ko/KeywordPlanner/Home

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Am I allowed to use tinyurl in my ad?

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi and welcome to the AdWords Community! Answers to your questions below.

1. No, you cannot use a tiny url - the main reason for this is, a click from an AdWords must land on the domain that matches your Display URL. So, unless you have content and are driving searchers to content hosted on a tiny url, then you cannot use -
AdWords Display URL Policy - https://support.google.com/adwordspolicy/answer/175906?hl=en

2. You are allowed to use one exclamation point in your Ad, but you cannot use an exclamation point in your Ad Headline (title). The exclamation point has to be in Line 1 or Line 2. AdWords Ads policy - https://support.google.com/adwordspolicy/answer/176095?hl=en

3. Feel free to do Google searches for your target Keywords.

4. As long as you're following Google Guidelines (links below) and providing good, not misleading content to searchers, you'll be allowed to use AdWords and reach your target consumers.
AdWords Policy Center - https://support.google.com/adwordspolicy/answer/1316548?hl=en

Since it sounds like you're new to AdWords, I included a few extra links below for beginners.
Enjoy!
AdWords Step by Step - www.google.com/adwords/pdf/step_by_step.pdf
Growing AdWords - www.google.com/adwords/pdf/hc/growing_adwords_en.pdf
Keyword Planner (to get keyword ideas) - https://adwords.google.com/ko/KeywordPlanner/Home