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All my ads outrank one another

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# 1
Visitor ✭ ✭ ✭

I've just set up a compaign with a handful of ad groups - all closely related with a single ad. All adgroups have 1 keyword at the moment apart from one group which has 5.

 

All keyword are set to phrase match.

 

All of my ads say they are not eligible because they are being outranked by another ad - whilst I accept this entirely feasible for all but one, it shouldn't affect the whole lot.

 

What should I look at?

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Accepted by topic author John O
September 2015

Re: All my ads outrank one another

Top Contributor
# 2
Top Contributor
Hi John,

This can happen, the messaging you're seeing, if your keywords in varying ad groups or campaigns are so closely related that any of them could serve ads for a particular search query.

I'm not a big fan of the setup you described, often you can use many keywords in an ad group without issue, but perhaps there is a reason for you and an alternative way to better execute this.

Are your keywords so different that you're changing the ad copy significantly between the ad groups?

Are your keywords so different that you're changing the landing pages in the ads between the ad groups?

If you answered no to either of these, there is a good chance you don't need more than one ad group.

If you'd like to elaborate on your keyword choices, we may better be able to assist you. Or, if you want to continue with a set up like this, you may need to use exact match embedded negative keywords at the ad group level to direct the traffic to the appropriate ad group.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author John O
September 2015

Re: All my ads outrank one another

Top Contributor
# 2
Top Contributor
Hi John,

This can happen, the messaging you're seeing, if your keywords in varying ad groups or campaigns are so closely related that any of them could serve ads for a particular search query.

I'm not a big fan of the setup you described, often you can use many keywords in an ad group without issue, but perhaps there is a reason for you and an alternative way to better execute this.

Are your keywords so different that you're changing the ad copy significantly between the ad groups?

Are your keywords so different that you're changing the landing pages in the ads between the ad groups?

If you answered no to either of these, there is a good chance you don't need more than one ad group.

If you'd like to elaborate on your keyword choices, we may better be able to assist you. Or, if you want to continue with a set up like this, you may need to use exact match embedded negative keywords at the ad group level to direct the traffic to the appropriate ad group.

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

Re: All my ads outrank one another

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks for taking the time to share your knowledge Tommy.