I just want to ask regarding an Airlines Industry. lets say that i have the Emirates Airlines Account and i want to make an PPC campaign for this account.
I will be targeting different countries (UK, USA, KSA)
What's is the recommended way to structure my account?
How do i have to segment my keywords? so how do i have to segment my keywords for example Brand, Brand Related, Generic, Destinations. How it works for Airlines?
Re: Airlines, Hospitality
@Mohammad R to be brutally honest, if you did have the Emirates Account and were asking these questions, my recommendation would be that you hire a qualified professional...
If it is actually an airline you're promoting, then a lot of the work in terms of actually booking flights is already done for you by the various travel portals; I would suggest there's little point in trying to capture potential customers directly via Search as they're more likely to head for a flight booking 3rd party site. So, I'd concentrate on branding so that when they do visit that 3rd party site they're drawn towards your company when given a choice of airlines.