AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

1.9K members online now
1.9K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Affinity categories is more suitable for advertisers like to ad on TV?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I read about this in the official document:

Affinity categories: Select from these categories to reach potential new customers and make them aware of your business. These categories were built for business interested in running a TV ad on a local st


I am not quite understand why? Can anyone help me with this?



Re: Affinity categories is more suitable for advertisers like to ad on

Community Manager
# 2
Community Manager

Hi there,


You might find this thread helpful (got some good resource links on it).


So affinity categories are for online ad targeting (not TV ad targeting), but they are intended to be similar to targeting options you would have if you were buying a TV ad. Affinity categories are broader targeting groups that help you target potential customers based on their general interests. For example, if you're a car dealership, you can set up affinity categories to reach "green living enthusiasts" with ads about hybrid cars, "bargain hunters" with ads about a big sale coming up, and "luxury shoppers" with ads about high-end cars.


Affinity categories are great for brand awareness if that's an advertising goal of yours. Hope this helps!