AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

4.3K members online now
4.3K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me

Adwords vs Adwords Express.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 I landed in Adwords Express, and set up an account.  However, my associates are suggesting regular Adwords.  How do I move my campaigns from Express?

1 Expert replyverified_user

Re: Adwords vs Adwords Express.

Community Manager
# 2
Community Manager

Hi Jim,


Thanks for posting to the Community! Before you decide one way or the other, I can give you a little more context on the differences between AdWords Express and AdWords:


AdWords Express is great if you want to save time, don't have a dedicated advertising person to manage many campaigns, have a lower budget to spend, are focused on getting in-store sales or customer calls, or if you're fairly new to advertising.


On the other hand, AdWords is great if you have the time and knowledge to invest in more advanced features like remarketing, advanced bidding options, etc.


If you think AdWords is the best fit in your case, then you can get in touch with the AdWords Team and they will help you migrate the account.


Hope this helps!