Adwords vs Adwords Express.
Re: Adwords vs Adwords Express.
Thanks for posting to the Community! Before you decide one way or the other, I can give you a little more context on the differences between AdWords Express and AdWords:
AdWords Express is great if you want to save time, don't have a dedicated advertising person to manage many campaigns, have a lower budget to spend, are focused on getting in-store sales or customer calls, or if you're fairly new to advertising.
On the other hand, AdWords is great if you have the time and knowledge to invest in more advanced features like remarketing, advanced bidding options, etc.
If you think AdWords is the best fit in your case, then you can get in touch with the AdWords Team and they will help you migrate the account.
Hope this helps!