Adwords spends 2.5 times more than the specified budget
I am experimenting with Adwords so that I can manage the budget I have been given carefully. I have two serious problems that totally question my control over Adwords spendings.
- My Max budget has been $5 but adwords spends $12/day.
- Max CPC has been $2.0 for a keyword but Adwords has spent $2.91 for a single click.
Could someone please advise?
Re: Adwords spends 2.5 times more than the specified budget
Welcome to the Adwords community!
Please check your campaign setting might be your campaign is Enhance Campaign
& your Max CPC- your bidding method might be ECPC (Enhance Cost per Click), ECPC is AdWords bid feature to increase your conversions while lowering your costs.
Below is the useful link to help you:-
Hope this will help!
I would like to suggest to change Campaign and bid setting (remove feature of Enhance)