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Adwords setup

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi there.

 

I did ask this before but I cannot find the answer now again, sorry.

 

How do I use the "+" option when setting up adwords and what is the advantage and uses?

ie. door +protection + extreme +vandal

 

Many thanks, Wayne.

Adword options upon setup

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there.

 

I did ask this before but I cannot find the answer now again, sorry.

 

How do I use the "+" option when setting up adwords and what is the advantage and uses?

ie. door +protection + extreme +vandal

 

Many thanks, Wayne.

Marked as Best Answer.
Solution
Accepted by topic author Wayne John H
December 2016

Adwords setup

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Wayne, using the + sign in a keyword creates a "modified" broad match.  It means that the word, or a close variation of it must be used within the search term in order to match with the keyword triggering display of your ad. 

 

It is a tighter form of matching that "broad match".  Broad match can be a little treacherous because it matches to a lot of search terms which are quite different than the keyword. They call it broad match for a reason!


When using modified broad match, you can apply the + sign to some of the words in a keyword, but not others.  For example, you could use:

 

+door +protection extreme vandal

 

or 

 

door protection +extreme +vandal

 

And they would match quite differently.  So modified broad match is a powerful tool to sculpt how your keywords match to search terms. 

 

This Google article might be helpful:

https://support.google.com/adwords/answer/2497828?hl=en

 

Best of luck with your campaign. 

Adwords setup

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Many thanks Steve. I get it now.

Adwords setup

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

Great.  You'll find modified broad match to be a useful tool. 

 

I like to use modified broad match sort of as "fishing lures".  I set them up so they attract likely search terms, then monitor what search terms are matching up against them.  I then deploy those search terms as more narrowly targeted phrase match, exact match, and negative keywords.  Usually after a couple of months I can phase out the modified broad match keywords in order to arrive at a more narrowly targeted campaign.  Sometimes they are profitable enough to keep though, it depends upon the nature of the market for that keyword. 

 

hth