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Adwords "All Location" Targeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

 

I was wondering, when setting up an Adwords campaign and you target all countries and territories in google's search network...does my ad appear in english for users in countries with a minority of english speakers? 

 

I.e. would my ad appear to english users in the google.de domain? would it not appear if the user is searching in German? 

 

Please advise. Thank you. 

Adwords "All Location" Targeting

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

If you target all languages, then the ad will be displayed in the language a user's browser is set to. If you do not target a language, and the user's browser is set to that language, then the ad will not be shown. 

 

Here is a Google article which explains language targeting:

 

https://support.google.com/adwords/answer/1722078?hl=en

 

hth