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Adwords inherit keyword bid from adgroup bid every-time adgroup bid is changed

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# 1
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Adwords inherit keyword bid from adgroup bid every-time adgroup bid is changed, is it possible ?

2 Expert replyverified_user

Adwords inherit keyword bid from adgroup bid every-time adgroup bid is changed

Rising Star
# 2
Rising Star

Hi,

 

Your keywords will use the adgroup bid as long as there are no keyword level bids and no Automated Bid Strategies in place. This means that the keywords will use the adgroup bid whenever that is changed.

 

-Jim

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Adwords inherit keyword bid from adgroup bid every-time adgroup bid is changed

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# 3
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Hi Jim,

 

Thanks for reply, a small query

 

- Suppose keyword has a bid of 0.5 and adgroup bid is 0.8, how can I inherit the adgroup bid for that keyword ?

Is there any setting for this in adwords ?

 

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Solution
Accepted by topic author yash p
February 2017

Adwords inherit keyword bid from adgroup bid every-time adgroup bid is changed

Top Contributor
# 4
Top Contributor

Hello, Yash.

 

All you need to do is to delete the keyword level bid. At that point the keyword will get the ad group default bid.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Adwords inherit keyword bid from adgroup bid every-time adgroup bid is changed

Rising Star
# 5
Rising Star

Hi @yash p

 

@AdWiser is correct, just delete the keyword level bid. This can be done in bulk a couple ways however I would use AdWords Editor. Let me know if you need more assistance on this.

 

-Jim

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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Adwords inherit keyword bid from adgroup bid every-time adgroup bid is changed

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# 6
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Hey guys thanks, that worked.