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Adwords conversion tracking code & Google Tag Manager (GTM)

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# 1
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Hi guys,

 

I have a question regarding Google Tag Manager Code and my AdWords conversion tracking code. To be frank, I’m not that much familiar with google Tag Manager.

 

Our AdWords landing pages provide the visitors with the ability of selecting their languages and each URLs (the same thank you page-different language & different URL) are different. So do we need to create 7 different conversion codes on GTM or it would be ok if we I just create one for all different languages.

 

Simply saying, if people from different countries click on the EN ads, they are sent up to a sign up page where they can select 7 different languages. By selecting any of these languages and after doing conversion, they will be send to different URLs following this pattern:

 

https://www.domain.com/c/linkto_acopening.cgi?actype=real&l=XX

 

XX=different languages

 

I really appreciate if you can help me with your advises.

 

Best regards

Nariman

 

 

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Marked as Best Answer.
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Accepted by topic author Nariman H
September 2015

Re: Adwords conversion tracking code & Google Tag Manager (GTM)

Top Contributor
# 6
Top Contributor
In that situation, it WILL track those unwanted conversions.

You could:

1) Remove GTM from the pages you do NOT want to track
2) Add an exclusion in the firing rules for the pages you do not want to track
3) Use a regex rule to customize it for the ones you want:
https://support.google.com/tagmanager/answer/2772452?hl=en

Hope that helps.

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Re: Adwords conversion tracking code & Google Tag Manager (GTM)

Top Contributor
# 2
Top Contributor
Hi Nariman,
Welcome to the community!

Took me a while to get my head around your question.

The answer is NO. You only need a single AdWords tracking tag in your container. HOWEVER, you will set it to fire on ALL the thank you pages. If "linkto_acopening.cgi" is your thank you page, then you don't even need to use a regex rule.

So, in simple terms, set up ONE tag in your container and set the "firing rule" to fire on all variations of the thank you page.

Hope that helps Smiley Happy

Re: Adwords conversion tracking code & Google Tag Manager (GTM)

[ Edited ]
Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks so much for the reply. So considering the URL

(which is https://www.domain.com/c/linkto_acopening.cgi?actype=real&l=XX  )

would I need to use this rule?

countains > linkto_acopening.cgi?actype=real

 

 

thanks

Re: Adwords conversion tracking code & Google Tag Manager (GTM)

Top Contributor
# 4
Top Contributor
No, just this: contains>> linkto_acopening.cgi
That will do it (As long as that is the conversion page!)

Re: Adwords conversion tracking code & Google Tag Manager (GTM)

[ Edited ]
Follower ✭ ☆ ☆
# 5
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Thanks again,
the reason I asked is because we also have another thank you page which I do not want to track and we do not have any ad for it at all as follow:


https://www.domain.com/c/linkto_acopening.cgi?actype=virtual&l=XX  (do NOT want to track)

 

unlike the thank you page I want to track

https://www.domain.com/c/linkto_acopening.cgi?actype=real&l=XX  (Would like to track)


So, If I use the rule contains>> linkto_acopening.cgi does it track the link above as well?

Marked as Best Answer.
Solution
Accepted by topic author Nariman H
September 2015

Re: Adwords conversion tracking code & Google Tag Manager (GTM)

Top Contributor
# 6
Top Contributor
In that situation, it WILL track those unwanted conversions.

You could:

1) Remove GTM from the pages you do NOT want to track
2) Add an exclusion in the firing rules for the pages you do not want to track
3) Use a regex rule to customize it for the ones you want:
https://support.google.com/tagmanager/answer/2772452?hl=en

Hope that helps.