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Adwords click impact on organic result

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi community.

I know that "AdWords has absolutely no effect on the organic rankings" (I got the answer from here)

But I have one similar question about organic rankings and AdWords.

I know that one of the factors for google to rank up my site in SERPs, is the number of visits that visitors do from my website by clicking on results on organic rankings.

1. If some users click on the AdWords, does it have positive impact on my organic rankings too or not (Like when they click on organic results)?

2. If some users click on the AdWords, then they don't click on organic results. Doesn't it have negative impact on organic result? (As clicking on them decreases)


Thanks a lot.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Sattar H
October 2016

Adwords click impact on organic result

Top Contributor
# 2
Top Contributor

Hi Sattar,


1. Positive, it does. However, it's not because you pay, but because users visit your site, explore it, spend their time on it etc.

2. That's a very small negative impact. Studies indicate that their combined impact tends to be definitely positive on the average.