Adwords Proposal Tool
I was wondering if anyone uses AdWords Proposal Tool and comparing with the Keyword Tool, how accurate the results are? I used the Proposal Tool to pur together a proposal for a potential customer and there was a huge difference between the number of local monthly searches produced by both the tools. For an example for a keyword tax returns, the proposal tool says local monthly searches of 3,350,000 where the keyword tool says 110,000. And, it goes for all other keywords.
Interesting bit is that the CPC results are pretty close!
Thanks heaps in advnace.