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Adwords Keyword Planner Match Types

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

When I change the match type in keyword planner, it doesn't change the frequency at all. Is anyone else seeing this? Is it a bug, is Google aware of it?

 

Before you ask, it's more than a 1 word phrase. Specifically the one I am checking is "cool math games".

 

Thanks!

 

JH

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Adwords Keyword Planner Match Types

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jenny ! Welcome to the community.

 

 

The keyword planner displays exact match estimates in the main window. You can add other match types in the "review estimates " window.

It is a blue button in the lower right corner "review estimates".

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Adwords Keyword Planner Match Types

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Jenny ! Welcome to the community.

 

 

The keyword planner displays exact match estimates in the main window. You can add other match types in the "review estimates " window.

It is a blue button in the lower right corner "review estimates".

 

Re: Adwords Keyword Planner Match Types

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Could you provide information on where this "review estimates" window is? I don't see it and would love to be able to use other match types but I don't see the window you mentioned.

Re: Adwords Keyword Planner Match Types

[ Edited ]
Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

steps-to-see-all-match-estimates.png

 

 

 

This is the "review estimates" screen :

 

keyword-planner-sample3.png

Re: Adwords Keyword Planner Match Types

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks so much!

Re: Adwords Keyword Planner Match Types

Collaborator ✭ ✭ ✭
# 6
Collaborator ✭ ✭ ✭

I also discovered today that if you try to find out estimates about BMM ( broad match modified ) at the same time with the simple broad for the same keyword . You can read about it here :

 

https://www.en.adwords-community.com/t5/Measure-results/Keyword-planner-simple-broad-estimates-overr...