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Adwords History - When was the fist automated bidding strategy introduced?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, 

 

Does any one know of some really good resources on the history of Google Adwords?

Specifically I would like to find the year that the first automated bidding strategy was introduced and the years  of the ones that have since followed.

 

Thanks!  

2 Expert replyverified_user

Adwords History - When was the fist automated bidding strategy introduced?

Eva Rising Star
Rising Star
# 2
Eva Rising Star
Rising Star

Hi @Braden V

 

Interesting question, 

 

Here is what I found:

CPA (Conversion Optimizer) was officially launched in 2008, beta testing started in 2007 

https://adwords.googleblog.com/2008/01/conversion-optimizer-increase-profits.html

 

Enhanced CPC bidding was launched in August 2010 

http://www.6smarketing.com/blog/official-launch-of-google-adwords-enhanced-cpc/

 

So far could not find moreSmiley Happy

 

 

 

Regards,
Eva

Adwords History - When was the fist automated bidding strategy introduced?

[ Edited ]
Top Contributor
# 3
Top Contributor

Wikipedia. - They have already done a full research about AdWords and pay-per-click platforms.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Adwords History - When was the fist automated bidding strategy introduced?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Thanks Eva!