Adwords Editor Bid Amount Difference
I'm new to Adwords Editor and I have this query. Attached is a screenshot of my keywords and subsequent bid amounts. While editing, I noticed a colour difference in the bid amounts which was persistent over all my campaigns (circled in blue). Some of them were black and some of them were gray. Initially I thought these were from the different bid amounts but I noticed even some similar bid amounts have different shades.
Why is there a difference and what does it mean? (All the keywords are eligible)
Re: Adwords Editor Bid Amount Difference
The answer is quiet simple. The black bid amounts are bid amounts that are edited at that level, and the grey bid amounts are bid amounts that are being pulled from a higher tier.
So in the screen shot above where you are looking at keyword level data, the black bids are set at the keyword level. They grey bids are set at the ad group or campaign level (using default bid for that level).
Hope this helps