So, it appears to me, in order for my keywords to generate and ad display, it is totally controlled by the budget i use. My wife started a small eshop selling baby bib, blanket and burp cloth sets. It appears that in order to even generate minimum traffic to her website, I would have to compete with a budget of someone who has a large advertising budget. Since this is a very small, home based business, I can only assume that unless my budget is higher than we can afford at this time, then adwords might not be working for us. I originally thought that this would be a great way to generate traffic for a new website. If I am in error in my thinking, I would love a bit of advice.
Re: Adwords Budget
Welcome to the AdWords Community!
Question - are you talking about a Display or Search Campaign (or both)?
AdWords is a great channel for bringing in qualified, relevant traffic to your website. One of the benefits of AdWords is that you only pay when your Ads are clicked on, and that you can devote any amount of budget to it (whatever your marketing budget affords is what you can pay).
Another benefit of AdWords is that up to 10 different advertisers can show at one time for any Keyword that an advertiser selects. Of course those Ads are going to be ranked, but with Quality Scores, advertisers who have smaller budgets and who are not willing to pay the highest amount of CPCs, can end up in high Paid Search positions.
That being said, if your Keywords are frequently searched for, and if your Daily Campaign Budgets are low, your Ads might not serve every time your relevant Keywords are searched on, and your Campaign may run out of budget early in the day.
My advice is to read the links for the articles below - they are a great resource for new advertisers and can help give you ideas, strategies, and best practices for starting your AdWords Account. AdWords can work for your business, I suggest optimizing and really honing in on our priority keywords and your target audience.
Recommended Daily Budget - https://support.google.com/adwords/answer/25426?hl=en
AdWords Ad Delivery - https://support.google.com/adwords/answer/2404248?hl=en
AdWords Step by Step Guide - http://static.googleusercontent.com/media/www.google.com/en/us/adwords/pdf/step_by_step.pdf
Growing AdWords - www.google.com/adwords/pdf/hc/growing_adwords_en.pdf
Re: Adwords Budget
I think vkore91 has given you a great answer there. Since you have said you having comparably less budget and the business you going to advertise is a family business one and seems like your main concern also driving traffic to your website I would recommend you doing a branding campaign on Google Display Network.
You can read here more about Google Display Network - https://www.google.lk/ads/displaynetwork/get-started/