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Adwords Ads and changing website to HTTPS

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# 1
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I have just changed my website to HTTPS. Do I need to change the destination URL of all my Ads or leave them as is?

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Accepted by topic author bondimedical3
January 2016

Re: Adwords Ads and changing website to HTTPS

Top Contributor
# 8
Top Contributor
Hi bondimedical3,

As long as the query string from the AdWords click is included with the redirect, this is all fine. But it is one more redirect, and that can slow your page load time. There is also an undisclosed "excessive redirects" number. If your destination URL reaches that number of redirects, it will be rejected.

At some point, I highly recommend updating your destination URLs.

BTW, the cookie, itself, for AdWords conversion tracking is a 3rd Party cookie. If you use this conversion code, it doesn't matter what domain the conversion code resides on. If you are using imported Analytics conversions. Those cookies are set by the GA domain. When you forward traffic from the http to the https and included the query string in that forward, that all happens auto-magically.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

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Re: Adwords Ads and changing website to HTTPS

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆

Hello bondimedical3 Smiley Happy

 

Welcome to the community.

Yes, you need to change because the URL added in the ad should be working.

Re: Adwords Ads and changing website to HTTPS

Follower ✭ ☆ ☆
# 3
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The Ad currently works and lands on the https landing page when the destination URL is http?

Re: Adwords Ads and changing website to HTTPS

Top Contributor
# 4
Top Contributor

Hi @bondimedical3,

 

As @ollie advised, you should ideally change URLs to https version in your ads/sitelinks as well. I understand that because of a redirect function on your website all your http traffic is being redirected to https and hence you are not losing traffic. But you may lose tracking info. Practically, a redirect of your http to https or vice versa may very often lose the referrer information during the process. 

 

Changing URL will be safe in all sense.

 

My two cents.

 

Thanks
Ratan Jha

 

 


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Adwords Ads and changing website to HTTPS

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# 5
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I do have conversion tracking set up. The page I am tracking has always been https because it is in my checkout. When you say lose referrer information are you talking about the tracking cookie?

Re: Adwords Ads and changing website to HTTPS

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭
Yes the Cookie info. Because the Cookie eventually tracks all the info

Re: Adwords Ads and changing website to HTTPS

Follower ✭ ☆ ☆
# 7
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Conversions are still showing for me
Marked as Best Answer.
Solution
Accepted by topic author bondimedical3
January 2016

Re: Adwords Ads and changing website to HTTPS

Top Contributor
# 8
Top Contributor
Hi bondimedical3,

As long as the query string from the AdWords click is included with the redirect, this is all fine. But it is one more redirect, and that can slow your page load time. There is also an undisclosed "excessive redirects" number. If your destination URL reaches that number of redirects, it will be rejected.

At some point, I highly recommend updating your destination URLs.

BTW, the cookie, itself, for AdWords conversion tracking is a 3rd Party cookie. If you use this conversion code, it doesn't matter what domain the conversion code resides on. If you are using imported Analytics conversions. Those cookies are set by the GA domain. When you forward traffic from the http to the https and included the query string in that forward, that all happens auto-magically.

Best of Luck!

Pete
petebardo -- Deadhead doing AdWords

Adwords Ads and changing website to HTTPS

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

@Ratan-Jha But in this case i.e. After updating Landing Page URL http to https then Ads History will be lost.. please correct me if i am wrong !

Adwords Ads and changing website to HTTPS

Top Contributor
# 10
Top Contributor

Hi @Kunal singh k

 

There's no other way if you switched to https on the website now. Switching the final URL to the protocol you are using on the website's front will be required, else you may keep losing tracking info during the redirect. So, it's better to switch. 

 

The delay on it will keep increasing the fear of losing historical data as they would be adding up only. 

 

The history will go the paused state ads. So, not lost completely.

 

--

Thanks
Ratan Jha
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About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.