Adword campaigns by product
Potentially simple question - but adwords newb here.
Our customers do not browse for a product. Rather they know exactly what they are looking for (research scientists looking for a specific item that fits into what they are researching)
We sell more than 100,000 potential items. Does this mean effectively targeting these items would require a separate campaign with adwords associated for each of the products we want to highlight? (making potentially 1000s of campaigns?)
Is it better to create a single general campaign (like products) with 1000s of adwords both short and long chain adwords pertaining to the specific products?
Our website doesn't really break products down into granular collections that would help us define campaigns. Just seems a bit daunting to create so many separate campaigns - although we want to do it "right."