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Adword Re marketing to Organic Visitors?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

Another stupid question from me.

One of our client is interested in using Re-Marketing for his business.

Can we use adword remarketing to visitors who find us through organic searches.

Here is the scnario to be more exact about my question.

A vistor seraches for our keyword in GOOGLE SEARCH ENGINE finds our website in organic listing click it, comes to our website add some products to the cart but leaves without buying.

(We are not usng adwords for this client untill now)

I want to target that specific customer, i know it is possible through adword remarketing but is it possible to create a campaign for that specific user who finds us through ORGANIC RESULTS and NOT PAID RESULTS?

 

Thanks,

 

Talha Awan

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author TalhaAwan
September 2015

Re: Adword Re marketing to Organic Visitors?

Top Contributor Alumni
# 2
Top Contributor Alumni

Hi

No question is stupid question Smiley Happy sometimes answers are stupid though.

  • If you ad remarketing tag on a page called example.html on your website
  • all visitors to that page will be added to remarketing list (organic, direct, SEM, etc)
  • If you want to segregate your lists for sources and group of search queries / keywords then I think it will be easier with analytics remarketing

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Adword Re marketing to Organic Visitors?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

That means we can create re-marketing list for each and every person who visits our website.
Though he is from search network advertising or organic visitor.
We can create a list in analytic and re market them using display network? Right?

Thanks,

Talha Awan

Re: Adword Re marketing to Organic Visitors?

Top Contributor Alumni
# 4
Top Contributor Alumni

Hi

Just to clarify this more

  • if you use adwords remarketing by default all users will be added to the list irrespective of their source
  • if you use analytics you can create different lists based on sources like one list for organic visitors another for SEM visitors and so on

Hope this make sense

Regards

Nik

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: Adword Re marketing to Organic Visitors?

Top Contributor
# 5
Top Contributor

Hi Talha Awan,

 

The way I do this is to look at the referrer data and the query string. If the referrer is google.com, and the query string does not carry a gclid value that's a visit from organic search. This adds only visitors from google.com, not any other Google property. You can modify the referrer search to just look for google. The example places AdWords clicks on one list and Google organic visits on another.

 

Something like this:

 

<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id;
var google_conversion_language;
var google_conversion_format;
var google_conversion_color;
var google_conversion_label;
var google_conversion_value;

if (document.location.search.indexOf('gclid') >= 0) {
    // only if this is an adwords entry
    google_conversion_id = 9999999999;
    google_conversion_language = "en";
    google_conversion_format = "3";
    google_conversion_color = "ffffff";
    google_conversion_label = "xxxxxxxxxxxxxxxxx";
    google_conversion_value = 0;
}
else if (document.referrer.search(/\/\/www\.google\.com/)) {
    // organic Google traffic
    //<!-- Google Code for AC Non-AdWords Source Remarketing List -->
    google_conversion_id = 9999999999;
    google_conversion_language = "en";
    google_conversion_format = "3";
    google_conversion_color = "ffffff";
    google_conversion_label = "yyyyyyyyyyyyyyyyyyy";
    google_conversion_value = 0;

}
/* ]]> */
</script>
<script type="text/javascript" src="http://www.googleadservices.com/pagead/conversion.js">
</script>

petebardo -- Deadhead doing AdWords