Advertising in USA
Hi, I'm ppc specialist from Ukraine. Most of my clients are from Ukraine too, but i have few clients who want to target their ads to USA. And i faced with some problems. First - tremendous cpc. For example. Client sells tours to Italy, and the profit from the sale 50$ but adwords keywords planner said cpс will be 3$ so i need to have conversion rate like 12% to get profit. If i set lower cpc i don't have any clicks. I wonder if there some features in advertising in USA that i don't realize. Thanks.
Re: Advertising in USA
Unfortunately the higher CPC is simply a case of competition; I would take the Planner with a grain of salt however as these are estimates as you will already know.
The 'solution' is basically to create and smart strategy and ensure that you structure your campaigns in a way which are likely to hit that conversion rate of 12%. You might need to initially take a specific (and therefore restricted) approach and then you always have the opportunity to grow as you see success.
The other thing to consider is that trends and cultures will differ between countries so something that works in the Ukraine won't necessarily work in the States for example.
ScottyD, AdWords Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.