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Advertise using Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Folks!!

 

This is Aarif. I am a Microsoft technology architect.I have got few questions regarding Google Adwords..Moreover,I am really interested and equally exited to know everything around Digital marketing and Google.

 

Well,can i use Google Adwords to display ads for brand awareness only .I am not selling online, therefore,i do not want people taken to any landing page.However,I have a physical shop at some location 'X' and I want people see my ads on display network.

 

If i can use Adwords in such a manner,how am i going to be charged? Well I hope i am not charged Smiley Happy

 

Thank you,

Aarif

Advertise using Adwords

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi @shahaarif

 

Yes, you can use Google Adwords for brand awareness only.

 

You can use both search and display option for the same. Only the thing is, you have to test which option is going well for you. You can start with "Search With Display Select" option.

 

You have to focus on placement targeting, Ad formats, and bid strategy - to know more https://support.google.com/adwords/answer/1722100

 

About Cost: How costs are calculated in AdWords

 

Hope this will help.

 

Thanks,

Aslam

 

Advertise using Adwords

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆

Hi Shahaarif,

 

Yes, it is possible to put a URL of your social pages into the destination URL in the ad message if you don't really have a website. In addition to that you can also target Local Business Page if you have one.

 

Thanks,

Robin Sidana