AdWords
4.3K members online now
4.3K members online now
Get started with AdWords - learn the basics to get set up for success
Guide Me
star_border
Reply

Adsense with Adwords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hello

 

I m selling some products on my website google adsense is also there. now i want to run adwords campaign for that so can i do that my main focus is on sale.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Adsense with Adwords

Top Contributor
# 2
Top Contributor

Hello.

 

You'll have to make sure you don't violate the "bridge" policy, and the "arbitrage" one.

 

A bridge page is a page whose only purpose is to send traffic to another website, where the conversion usually takes plase. Affiliates do it very often. They advertise their website, but in fact all they want is to make people click on a link and complete the conversion on another site, and for them to get their comission. That does not work.

 

Arbitrage refers to attempts to make more from outbound clicks (AdSense) than the cost of inbound clicks (AdWords). There is a very fine line between websites who are allowed to run AdWords and have (few) AdSense ads and those who are suspended because of that, and this is why I'd advise you to consider very carefully what it is that you want more: some money from AdSense, or money from the conversions, and if conversions are way more important, then either renounce AdSense or make very little use of it, preferably not in prominent areas of your website.

 

Link to the "bridge pages" definition: http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=190435

Link to arbitrage: http://support.google.com/adwordspolicy/bin/static.py?hl=en&page=guide.cs&guide=1308145&topic=131086...

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.

View solution in original post

Marked as Best Answer.
Solution
Accepted by Zee (Community Manager)
September 2015

Re: Adsense with Adwords

Top Contributor
# 2
Top Contributor

Hello.

 

You'll have to make sure you don't violate the "bridge" policy, and the "arbitrage" one.

 

A bridge page is a page whose only purpose is to send traffic to another website, where the conversion usually takes plase. Affiliates do it very often. They advertise their website, but in fact all they want is to make people click on a link and complete the conversion on another site, and for them to get their comission. That does not work.

 

Arbitrage refers to attempts to make more from outbound clicks (AdSense) than the cost of inbound clicks (AdWords). There is a very fine line between websites who are allowed to run AdWords and have (few) AdSense ads and those who are suspended because of that, and this is why I'd advise you to consider very carefully what it is that you want more: some money from AdSense, or money from the conversions, and if conversions are way more important, then either renounce AdSense or make very little use of it, preferably not in prominent areas of your website.

 

Link to the "bridge pages" definition: http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=190435

Link to arbitrage: http://support.google.com/adwordspolicy/bin/static.py?hl=en&page=guide.cs&guide=1308145&topic=131086...

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.