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Ads not showing on Search

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi, 

 

I have set up a Search Campaign and created 1 Ad Group. In this Ad Group, I have 1 Ad and 10 keywords as Google suggested to get started with 10 keywords.

 

Now, I see this error message in the Ads tab

  • Your ad isn't being shown for this keyword because there may be other ads within your account that are ranked higher and have similar keywords.

and the following message in the keyword tab-

 

Your ad isn't being shown for this keyword because there may be other ads within your account that are ranked higher and have similar keywords.

 

What does it mean and what should I do now?

 

Please help!

2 Expert replyverified_user
3 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jack N
September 2015

Re: Ads not showing on Search

Top Contributor
# 6
Top Contributor
Hi Jack,

There could be multiple solutions here:-
--- Keep both keywords in two different ad groups and add negative :- "store" into "mobile shop online" Ad Group and add negative :- "shop" into " mobile store online"Ad Group.

----Use BMM keywords to avoid facing such situation, The other advantage of using BMM is, it will bring the traffic at highly relevant search terms as compared with Broad keywords.

----Follow the below link for Keywords match type:- https://support.google.com/adwords/answer/2497836?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jack N
September 2015

Re: Ads not showing on Search

Top Contributor
# 7
Top Contributor
Regarding your this question:-
So, do you mean I should pause all those keywords do not trigger the Ad and keep only that(or those) keywords which are actually triggering the Ad?


I would say no. keep all keywords into tightly themed ad groups and make the relevant ads and display URL corresponding Ad Groups. Use Negative as i suggested into different ad groups.

That's why AdWords requires ongoing optimization.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Jack N
September 2015

Re: Ads not showing on Search

Top Contributor
# 9
Top Contributor

Oh Okay, I forgot you have started the campaign recently Smiley Happy

 

Well in that case, if the keywords are very much similar, you can pause them. Or if you feel they are relevant and can still be profitable to you, have them separate ad group themed tightly and with proper negatives in place. 

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

View solution in original post

Re: Ads not showing on Search

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Jack,

It seems your account has some broad keywords that trigger the ads.

To identify the exact keyword, which triggers the ads, go to the Ad Preview Tool and search the keywords.

It will show which keywords triggers the ads on SERP.

https://support.google.com/adwords/answer/148778?hl=en

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Ads not showing on Search

Top Contributor
# 3
Top Contributor

Hi Jack,

 

Elaborating Rakesh's answer a bit more - 

 

Suppose you have two keywords namely - mobile store online and mobile shop online, both in Broad Match type. Here in the case, AdWords will pick the one with higher Ad Rank and the keyword which loses in the auction will show the message that you referred.

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Ads not showing on Search

Follower ✭ ✭ ☆
# 4
Follower ✭ ✭ ☆
Hi Rakesh,

Thanks for throwing light. Yes! The keywords are broad.

So, do you mean I should pause all those keywords do not trigger the Ad and keep only that(or those) keywords which are actually triggering the Ad?

Thanks,

Re: Ads not showing on Search

Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆
Hello Ratan,

Extending what I replied back to rakesh, should I keep only mobile store online(or mobile shop online), if it triggers the ad, by checking the Ad Preview tool?

Thanks,
Marked as Best Answer.
Solution
Accepted by topic author Jack N
September 2015

Re: Ads not showing on Search

Top Contributor
# 6
Top Contributor
Hi Jack,

There could be multiple solutions here:-
--- Keep both keywords in two different ad groups and add negative :- "store" into "mobile shop online" Ad Group and add negative :- "shop" into " mobile store online"Ad Group.

----Use BMM keywords to avoid facing such situation, The other advantage of using BMM is, it will bring the traffic at highly relevant search terms as compared with Broad keywords.

----Follow the below link for Keywords match type:- https://support.google.com/adwords/answer/2497836?hl=en
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Jack N
September 2015

Re: Ads not showing on Search

Top Contributor
# 7
Top Contributor
Regarding your this question:-
So, do you mean I should pause all those keywords do not trigger the Ad and keep only that(or those) keywords which are actually triggering the Ad?


I would say no. keep all keywords into tightly themed ad groups and make the relevant ads and display URL corresponding Ad Groups. Use Negative as i suggested into different ad groups.

That's why AdWords requires ongoing optimization.


--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Ads not showing on Search

Top Contributor
# 8
Top Contributor

Well, I would advise you to analyse the historic data before you take any decision to pause/remove them.

 

How have those keywords performed in the last two weeks or last 30 days? Did they have good enough CTR, Conversions and yet costed equal or similar ? If yes, ignore the message and let them be there. However, if such keywords have performed poorly in the given period, get ahead to pause them. 

 

My two cents!

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.
Marked as Best Answer.
Solution
Accepted by topic author Jack N
September 2015

Re: Ads not showing on Search

Top Contributor
# 9
Top Contributor

Oh Okay, I forgot you have started the campaign recently Smiley Happy

 

Well in that case, if the keywords are very much similar, you can pause them. Or if you feel they are relevant and can still be profitable to you, have them separate ad group themed tightly and with proper negatives in place. 

 

Thanks
Ratan Jha


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Ads not showing on Search

Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆
You rock, man. Thanks Smiley Happy