AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.5K members online now
4.5K members online now
Get started with Google Ads - learn the basics to get set up for success
Guide Me
star_border
Reply

Ads not showing due to low Ad rank

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am a beginner of using Google Adword account. I want to show the ad of cake order form template. For that i created a campaign and set the keywords. 
But my keyword quality value is showing 6. I have set the maximum bid value is Rs. 50 for per click. 

 

Still my ads are not showing on Google with a due to low ad rank ??  Please help...

1 Expert replyverified_user

Re: Ads not showing due to low Ad rank

Badged Google Partner
# 2
Badged Google Partner

Hi Malika,

 

Actually Ad Rank not only depends on higher bid. It's also depends on quality score (clickthrough rate, ad relevance, and landing page experience) of you ad.

 

Ad Rank = Bid X Quality Score.

 

So, quality score is more important in the Adwords campaign. I suggest you consider the relevancy of your keyword and landing page. Relevant landing page not only increase your quality score but also will meet your advertising goal.

Please check the following article to know details: https://support.google.com/adwords/answer/1722122

 

If you have more questions, just reply here.

 

 

Hope that helps!

S M Monzurul Hasan

 

Re: Ads not showing due to low Ad rank

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Malika,

Once move your mouse (cursor) over to speech bubble adjacent to your keywords and it will show you where your ads are lacking, under the Quality score you can find the CTR, Ad relevance and landing page experience. Find out which is having below average and make sure to maintain at least average for 3 factors. If all of them are having a average score and even if your ad is not showing on Google then try to increase the bid.


Please watch this video to better understand about adwords auction and its moving parts


 

I hope this helps you

 

Thanks and Regards

John Paul.

Re: Ads not showing due to low Ad rank

Google Employee
# 4
Google Employee

Hi Malika,

 

Welcome to the Community! In addition to the suggestions above, I'd also recommend using keyword matching options (such as phrase, exact or broad match modifier). It could also be an good idea to reduce your location targeting if you are targeting a large area, or you might consider bidding higher for cities/locations that tend to generate the most leads for you, or where you do most business. 

 

More information about location targeting and location based bid adjustments can be found here: http://goo.gl/TcKfGN and here: http://goo.gl/nohNk .

 

I hope this helps! 

Rachel